Privacy Notice

Notice at Collection

This privacy notice provides important information about what personal information Trade Max collects, how we use it, and your rights under California law (CCPA).

Categories of Personal Information We Collect

Identifiers and Contact Information

We Collect: First name, last name, email address, telephone number

Purpose: To provide auto broker and car buying services, communicate with you about your inquiries, and facilitate vehicle transactions

Source: Directly from you when you contact us or submit forms on our website

Vehicle Information (When Selling to Us)

We Collect: VIN, year, make, model, mileage, vehicle condition

Purpose: To evaluate your vehicle, provide accurate appraisals, and make competitive purchase offers

Source: Directly from you when requesting a vehicle valuation or sale

Vehicle Search Preferences (When We Find a Car for You)

We Collect: Desired vehicle type, budget range, preferred features

Purpose: To source and identify vehicles that match your preferences and budget through our auto broker services

Source: Directly from you when requesting our auto broker services

Internet and Network Activity

We Collect: IP address, browser type, device information, pages visited, browsing behavior

Purpose: To improve website functionality, analyze usage patterns, and enhance user experience

Source: Automatically collected through cookies and tracking technologies when you visit our website

We Do Not Sell Your Personal Information

Trade Max does NOT sell, rent, or share your personal information with third parties for their marketing purposes or any other commercial purpose.

Your information is used exclusively to provide our services to you and is kept strictly confidential within our organization.

Your California Privacy Rights (CCPA)

As a California resident, you have the following rights regarding your personal information:

Right to Know

You have the right to request that Trade Max disclose what personal information we collect, use, disclose, and sell about you. You can request this information for the past 12 months.

Right to Delete

You have the right to request that we delete any personal information we have collected from you, subject to certain exceptions under California law (such as information needed to complete a transaction or comply with legal obligations).

Right to Opt-Out of Sale

While Trade Max does not sell personal information, you have the right to opt-out of any such sale. We are committed to never selling your data to third parties.

Right to Non-Discrimination

Trade Max will not discriminate against you for exercising any of your CCPA rights. You will receive the same quality of service whether or not you exercise your privacy rights.

How to Exercise Your Rights

To exercise your CCPA rights (Right to Know, Right to Delete, or any other privacy rights), please contact us using any of the following methods:

Verification Process: To protect your privacy and security, we will verify your identity before processing your request. We may ask you to provide additional information to confirm you are the person about whom we collected personal information

How Long We Keep Your Information

Trade Max retains your personal information only for as long as necessary to provide our services and fulfill the purposes described in this notice. Typically, we retain customer information for up to 7 years for business records and legal compliance purposes. After this period, we securely delete or anonymize your information.

Third-Party Websites

Our website may contain links to third-party websites. Trade Max is not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

Updates to This Notice

Trade Max may update this Privacy Notice periodically to reflect changes in our practices or applicable laws. We will post the updated notice on this page with a new “Effective Date.” We encourage you to review this notice regularly to stay informed about how we protect your privacy.